Free Facebook Ad Creative Grader
Upload your Facebook ad creative and get an instant AI scorecard tuned for the Facebook feed: hook, clarity, CTA, brand presence, and mobile legibility, plus the three fixes that will move the needle most.
Your image is analysed in memory to generate the score and is never stored.
Example Facebook ad scorecard
Here is the kind of scorecard the grader produces for a Facebook creative. Upload your own above.
Bold product shot grabs attention but the background is busy.
Clear single focal point on the product.
The core benefit is implied, not stated.
A button exists but the label is generic.
Logo is visible without dominating.
Headline is readable; subtext is a touch small.
Holds up at thumb-stopping size.
Top fixes
- 1State the single biggest benefit as a short headline in the top third of the creative.
- 2Swap the generic CTA for an action-specific one like "Shop the sale".
- 3Simplify or blur the background so the product pops harder in-feed.
A stronger version
A stronger version keeps the same product shot but adds a punchy 4-to-6 word benefit headline up top, a clean high-contrast background, and a specific CTA button. The result reads in under a second on a phone and tells the viewer exactly what to do next.
The quick answer
A high-performing ad creative stops the scroll in the first second, makes one message instantly clear, and stays legible on a phone. The strongest creatives have an obvious focal point, a visible call to action, minimal text over the image, and visuals that match the offer. This grader scores yours on each of those dimensions.
Frequently asked questions
How does the AI ad creative grader work?
You upload an image of your ad. A vision AI model scores it against a fixed rubric: hook, visual clarity, message clarity, CTA, brand presence, text-to-image readability, and mobile legibility. You get an overall score, sub-scores with notes, and three specific fixes.
What makes a good ad creative?
A strong creative stops the scroll fast, communicates one clear message, has a single obvious focal point, keeps text minimal and legible on mobile, shows the brand or product, and ends with a clear call to action. The grader checks each of these.
Is my image stored or shared?
No. Your image is processed in memory to generate the score and is never saved to disk or shared. Nothing about your creative is retained after the grade is returned.
Which platforms does it work for?
It works for Facebook, Instagram, and TikTok creatives, and for most paid-social static and thumbnail formats. Telling it the platform and objective sharpens the critique but is optional.
Is the ad grader free?
Yes. You can grade one creative for free, then enter your email to keep grading. There is no credit card required to start.
Keep exploring
Generate the creative
We found the gaps. Now close them.
Generate a higher-scoring image, video, or UGC ad in Salk AI in minutes - built to fix exactly what the grader flagged.
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