Free AI Ad Creative Grader
Upload your ad creative and get an instant, AI-graded scorecard: an overall score out of 100, sub-scores for hook, clarity, CTA, and mobile legibility, plus the three highest-impact fixes. Your image is analysed in memory and never stored.
Your image is analysed in memory to generate the score and is never stored.
What makes a high-performing ad creative
The best-performing ad creatives do four things fast: they stop the scroll in the first second, make one message instantly clear, keep that message legible on a phone, and point to an obvious next step. Everything else - polish, branding, cleverness - is secondary to whether a distracted thumb stops and understands the offer in under a second.
How the score is calculated
Every creative is scored against the same fixed rubric so the result is consistent and comparable. The grader rates each dimension from 0 to 10, then weights hook, message clarity, and mobile legibility most heavily into an overall score out of 100.
- Hook / scroll-stop
- Visual clarity
- Message clarity
- CTA presence & strength
- Brand presence
- Text-to-image readability
- Mobile legibility
- Copy-creative coherence
How to read your scorecard
Start with the three fixes - they are ranked by impact, so the first one is the single biggest lever. Use the sub-scores to see why each one matters, and the stronger-version paragraph as a brief for your next iteration. A score above 80 is launch-ready; 60 to 79 is worth one revision; below 60 usually means the hook or the core message needs a rethink before you spend on it.
The quick answer
A high-performing ad creative stops the scroll in the first second, makes one message instantly clear, and stays legible on a phone. The strongest creatives have an obvious focal point, a visible call to action, minimal text over the image, and visuals that match the offer. This grader scores yours on each of those dimensions.
Frequently asked questions
How does the AI ad creative grader work?
You upload an image of your ad. A vision AI model scores it against a fixed rubric: hook, visual clarity, message clarity, CTA, brand presence, text-to-image readability, and mobile legibility. You get an overall score, sub-scores with notes, and three specific fixes.
What makes a good ad creative?
A strong creative stops the scroll fast, communicates one clear message, has a single obvious focal point, keeps text minimal and legible on mobile, shows the brand or product, and ends with a clear call to action. The grader checks each of these.
Is my image stored or shared?
No. Your image is processed in memory to generate the score and is never saved to disk or shared. Nothing about your creative is retained after the grade is returned.
Which platforms does it work for?
It works for Facebook, Instagram, and TikTok creatives, and for most paid-social static and thumbnail formats. Telling it the platform and objective sharpens the critique but is optional.
Is the ad grader free?
Yes. You can grade one creative for free, then enter your email to keep grading. There is no credit card required to start.
Keep exploring
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