Free Instagram Ad Creative Grader
Upload your Instagram feed or story creative and get an instant AI scorecard tuned for IG: scroll-stopping hook, aesthetic clarity, CTA, and how well it reads at a glance on mobile.
Your image is analysed in memory to generate the score and is never stored.
Example Instagram ad scorecard
Here is the kind of scorecard the grader produces for a Instagram creative. Upload your own above.
High-contrast lifestyle shot stops the scroll.
Strong composition with a clear subject.
Benefit lands, though it leans on the caption.
Clear sticker CTA, could be higher contrast.
Subtle branding that fits the aesthetic.
Minimal, legible on-image text.
Designed mobile-first; reads instantly.
Top fixes
- 1Put the key benefit on the creative itself so it works even with sound off and no caption.
- 2Increase CTA sticker contrast so it stands out against the photo.
- 3Add a subtle motion or focal cue to pull the eye to the product.
A stronger version
A stronger version carries the on-brand aesthetic but states the benefit directly on the image, lifts the CTA contrast, and guides the eye to the product. It performs in both the feed and stories without relying on the caption to do the selling.
The quick answer
A high-performing ad creative stops the scroll in the first second, makes one message instantly clear, and stays legible on a phone. The strongest creatives have an obvious focal point, a visible call to action, minimal text over the image, and visuals that match the offer. This grader scores yours on each of those dimensions.
Frequently asked questions
How does the AI ad creative grader work?
You upload an image of your ad. A vision AI model scores it against a fixed rubric: hook, visual clarity, message clarity, CTA, brand presence, text-to-image readability, and mobile legibility. You get an overall score, sub-scores with notes, and three specific fixes.
What makes a good ad creative?
A strong creative stops the scroll fast, communicates one clear message, has a single obvious focal point, keeps text minimal and legible on mobile, shows the brand or product, and ends with a clear call to action. The grader checks each of these.
Is my image stored or shared?
No. Your image is processed in memory to generate the score and is never saved to disk or shared. Nothing about your creative is retained after the grade is returned.
Which platforms does it work for?
It works for Facebook, Instagram, and TikTok creatives, and for most paid-social static and thumbnail formats. Telling it the platform and objective sharpens the critique but is optional.
Is the ad grader free?
Yes. You can grade one creative for free, then enter your email to keep grading. There is no credit card required to start.
Keep exploring
Generate the creative
We found the gaps. Now close them.
Generate a higher-scoring image, video, or UGC ad in Salk AI in minutes - built to fix exactly what the grader flagged.
Open Salk Studio