Facebook Ad Sizes & Specs (2026)
Current Facebook ad sizes and specs, plus a free in-browser resizer preset to Facebook placements. Crop your image to every Facebook size and download them at once. Nothing is uploaded to a server.
Last reviewed: June 2026
Free ad resizer
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| Placement | Dimensions | Ratio | Max size | Format | Safe zone |
|---|---|---|---|---|---|
| Feed (square) | 1080x1080 | 1:1 | 30 MB | JPG, PNG | Keep text under ~20% of the image. |
| Feed (portrait) | 1080x1350 | 4:5 | 30 MB | JPG, PNG | Best-performing static feed size. |
| Stories / Reels | 1080x1920 | 9:16 | 30 MB | JPG, PNG, MP4 | Keep key content out of the top/bottom 14%. |
| Right column | 1200x628 | 1.91:1 | 30 MB | JPG, PNG | Desktop only; small render. |
| Carousel card | 1080x1080 | 1:1 | 30 MB | JPG, PNG | Use a consistent size across cards. |
Email me the full 2026 ad-specs cheat sheet (PDF).
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The quick answer
The most-used Meta ad sizes are 1080x1080 (1:1 square), 1080x1350 (4:5 portrait), and 1080x1920 (9:16 stories and reels). A good rule is to design at 1:1 and 4:5 first, since they take the most space in the feed, then export a 9:16 version for stories and reels.
Frequently asked questions
What size should a Facebook or Instagram ad be?
For the feed, use 1080x1080 (1:1) or 1080x1350 (4:5). For stories and reels, use 1080x1920 (9:16). The 4:5 portrait takes the most feed real estate and usually performs best for static ads.
What are the standard Google Display ad sizes?
The highest-inventory sizes are 300x250 (medium rectangle), 728x90 (leaderboard), 160x600 / 300x600 (skyscraper / half page), 320x100 (large mobile banner), and 970x250 (billboard). Keep each file under 150 KB.
Is the resizer safe? Where do my images go?
Everything runs in your browser using a canvas. Your image is never uploaded to a server, so it is private and instant. Closing the tab discards it.
What does cover vs contain do?
Cover fills the whole target size and crops the overflow from the center, so there are no borders. Contain fits the entire image inside the size and pads the rest, so nothing is cropped.
How often are these specs updated?
This cheat sheet was last reviewed in June 2026. Platform specs change, so we review and update the table regularly and stamp the date above.
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