Free
Find your first creative direction.
$0/mo
No card required
$5 of model usage
to start
- Enough for ~10 image ads or 1 short reel
- Image, video & voiceover generation
- 5 starter templates
- Watermark on exports · 720p export
Consumption-based pricing
What you see is what you pay.
Pay for the models, not per idea.
Your balance is dollars, not tokens — spendable across 27 models at provider cost.
$49 → $49
in, to spend
Nothing skimmed on the way through.
10%
flat platform fee
Only on top-ups — $100 of credits costs $110. Lower on enterprise.
60 days
credits carry forward
Each renewal rolls the window. Top-ups never expire.
Creator
Most popularFor a brand shipping its first ad batch.
$49/mo
Cancel any time
$49 of model usage
every month, at provider cost
- ≈ 100 image ads, or 60 Gemini Omni Flash reels, or a mix
- Every image, video, voice and lipsync model
- 5 video + 10 image ideas per Ideate run
- Full template library · 1080p + 4K export
- No watermark · commercial rights · Priority queue
- 3 brand kits
Studio
For a team testing more creative angles.
$149/mo
Cancel any time
$149 of model usage
every month, at provider cost
- ≈ 300 image ads, or 180 Gemini Omni Flash reels, or a mix
- 10 video + 20 image ideas per Ideate run
- Everything in Creator
- 10 brand kits
- API access (basic limits)
- 1 custom template / month
- White-label exports · Slack support
Custom
Let’s scope it togetherYour mix. Your volume.
- Tailored usage commitment and platform fee
- Scope around your campaign calendar
- Shared creative and approval workflow
Enterprise
Let’s scope it togetherA Salk team member by your side.
- A reduced platform fee on usage
- A Salk team member to assist
- Creative strategy and production support
- Tailored scope and review process
Want a finished deliverable instead of a subscription? One-off creative orders
One balance. 27 models.
Switch model per generation and pay each its own rate. None are locked behind a higher plan.
Video
13 modelsImage
6 models- OpenAI ChatGPT Image (Edit)
- OpenAI GPT Image 2.5 Flare
- OpenAI GPT Image 2.5 Sunburst
- Google Gemini 3.1 Flash
- Google Gemini 3.1 Flash Lite
- Google Gemini 3 Pro
Avatar
1 model- HeyGen Video Agent (Avatar IV / V)
Voice
5 models- ElevenLabs Flash v2.5
- ElevenLabs Multilingual v2
- ElevenLabs v3
- ElevenLabs English v1
- xAI Grok TTS
Lipsync
2 models- Sync Lipsync
- MeiGen Infinite Talk
Ideation is priced on its own
One Ideate run isn’t one model call — it:
- Reads your brand and your competitors’ live ads
- Runs several LLM passes to write and score directions
- Renders reference frames
You see the exact price before you run it — same balance, nothing separate to buy.
See every model’s per-run price Compare it to Higgsfield, OpenArt & ElevenLabs
You’re not buying ads.
You’re building a distribution engine.
Retainers price the deliverable, so every campaign restarts. Consumption pricing makes volume cheap — and volume is what closes the loop.
01
Produce at volume
A batch across the whole lineup — statics, reels, avatars, voiceover.
02
Publish and track
Push to your connected accounts, or export to your ad platform.
03
Bring the numbers back
Spend, ROAS and hook rate read against the creative, not a campaign id.
Then it repeats, better. Your winners become the references and hooks the next round is built on.
What a finished ad costs
End-to-end, including every model call it takes to get there.
| Output | Description | Typical cost |
|---|---|---|
| Static Ad | One image with copy, ready to post. | ~$0.50 |
| Meme Ad | A meme-style still image with hook copy. | ~$0.30 |
| Hook Reel | 5–10s scroll-stopper for the top of the funnel. | ~$2 |
| Talking-Head Ad | 15–30s avatar video with voiceover and captions. | ~$3.50 |
| Product Reel | 15–20s product showcase reel. | ~$4 |
| Full Ad | 30–45s full ad with hook, body, and CTA. | ~$6 |
| Extended Full Ad | 45–60s extended ad for testing variants. | ~$9 |
$49 a month ≈ 98 static ads, or a mix of the above.
Know what
you’re signing up for.
What am I actually paying for?
The models you run. One credit is one cent of provider cost, debited at exactly what the provider charges — so a $49 plan is $49 of model usage.
Then where does Salk make money?
A flat 10% fee when you add credits beyond your plan: $100 of credits costs $110. One rate, any amount, every plan. Enterprise agreements can run below it.
Do my credits expire?
Plan credits carry forward 60 days and every renewal rolls the window, so an active subscription never loses them. Credits you top up never expire.
Why is idea generation priced differently?
One Ideate run is several steps, not one model call, so the total depends on how much there is to read. You see the exact price before you run it.
Can I switch models between generations?
Yes — per generation, from the same balance. Draft at $0.03 an image, finish on Kling v3, and pay each one its own rate.
How does it learn from past ad performance?
Your Meta Ads export is matched back to the asset each row was cut from, so you brief the next batch on the hooks that actually converted.
Does this include my advertising budget?
No. Credits cover creative production. Media spend stays with your ad accounts.